Tap Into the Power of Thematic Fundraising Events

You may know the four Ps of fundraising: passion, persistence, philanthropy, and people-focused. However, this is only part of the equation. As an experienced event planner, you have the resources and knowledge to help nonprofits with their fundraising effort. Creating a thematic fundraising event creates an atmosphere that encourages engagement and boosts individuals’ willingness to […]

6 ROI-Driven Reasons Event Planners Should Attend Industry Conferences

There is no better way to improve your event planning business than to attend an event planning industry conference hosted by experts in event planning. Connecting with other industry professionals can optimize your business and increase your ROI. From networking to continuing education and learning about innovative technology, industry conferences can positively impact your bottom […]

The Ultimate Guide for Choosing Incredible Guest Speakers for All Your Events

One of the most valuable assets in an event planner’s toolbox are the guest speakers. From celebrity appearances to keynote business speakers, how and who you choose to bring to your events will directly affect attendance. Choose incredible speakers with high-profile visibility and star power, the more guests your event will have. But how do […]

3 Reasons to Collaborate with Other Event Professionals in 2024

We’re always promoting the many benefits of working together as event professionals. United, our insights can help to elevate an industry and keep the future of events growing and adapting. But there are additional advantages to consider, too. Whether you’re working with one other event planner to collaborate in curating a private event or you’re […]

Effective Strategies for Multi-Day Conference Planning and Execution

Multi-day conference planning can be daunting for any corporate event planner, but it doesn’t have to be. With the right strategies and modern tools, you can create a NYC event that is both engaging and memorable. Whether you’re organizing a business conference, a trade show, or a networking event, this guide will provide you with […]

5 Top Event Staffing Partners in NYC

Two servers called off sick, and the one who showed up late couldn’t stop touching her face. The bartender looks hungover, and the valet is flirting with your assistant. Maybe you deal with event staffing issues so often that it’s just another Saturday afternoon in the life of a New York event planner. If so, […]

16 LinkedIn Marketing Strategies for Event Planners

You won’t find cat videos. You won’t find vacation updates. And you won’t find memes, at least not the inappropriate ones your weird cousin shares at 3 am. What you will find on LinkedIn is a digital utopia for business-to-business networking. In this article, we’ll explain how event planners can use LinkedIn marketing strategies to […]

Innovative Venue Selection: Transforming Spaces for Unique Events

An event venue is more than a space for hosting attendees. It is an integral part of an event’s narrative where experiences are crafted, connections are forged, and memories are etched. Imagine organizing a corporate meeting surrounded by the lush greenery of a botanical garden or a product launch in the urban charm of a […]

Event Color Coordination: How Colors Can Enhance the Guest Experience

There’s a lot to consider when planning your next New York City event or party. The event planner’s checklist of “things to do” is long, but you’ve already tackled the big ones. The guest list is complete. And you’ve booked the venue, hired the best event entertainment, and carefully chosen the perfect theme. Now it’s […]