3 Reasons to Collaborate with Other Event Professionals in 2024

We’re always promoting the many benefits of working together as event professionals. United, our insights can help to elevate an industry and keep the future of events growing and adapting. But there are additional advantages to consider, too. Whether you’re working with one other event planner to collaborate in curating a private event or you’re […]

10 Top Business YouTube Channels to Skyrocket Your Business

As an entrepreneur and event planning professional, you’re always on the hunt for inspiration and mentorship for running your business. And while there are TONS of great influencers and voices out there with proven track records of success, there are a few that offer value to event planners in a unique and applicable way. Today, […]

5 Top Event Staffing Partners in NYC

Two servers called off sick, and the one who showed up late couldn’t stop touching her face. The bartender looks hungover, and the valet is flirting with your assistant. Maybe you deal with event staffing issues so often that it’s just another Saturday afternoon in the life of a New York event planner. If so, […]

Grow Your Event Planning Business’ Following on Instagram with these 12 Insights

You’re no event-planning newbie. You already have a presence on all of the most happening social media platforms, including Instagram. You’re an old pro when it comes to posting snapshots of your swank New York events for your legion of Instagram followers to ogle over. Wait—what’s that? You don’t have a gazillion followers on Instagram? […]

Unlocking the Potential of Event Analytics for Data-Driven Decisions

Event analytics utilization can help you measure and evaluate your event performance and identify areas for improvement and growth. In other words, data and analytics can help you make informed decisions that enhance your event outcomes and impact. But how can you unlock the potential of event analytics for data-driven decisions? What are the best […]

16 LinkedIn Marketing Strategies for Event Planners

You won’t find cat videos. You won’t find vacation updates. And you won’t find memes, at least not the inappropriate ones your weird cousin shares at 3 am. What you will find on LinkedIn is a digital utopia for business-to-business networking. In this article, we’ll explain how event planners can use LinkedIn marketing strategies to […]

Prioritizing Self-Care: 8 Ways Event Planners Can Stay Energized

Self-care is one of the trendiest topics in recent years. Prioritizing caring for one’s mental and physical health is important for a healthy work-life balance. It also helps reduce the instances of burnout. Self-care can be hard to work into busy schedules, especially for driven New Yorker event planners like you who have places to […]

Innovative Venue Selection: Transforming Spaces for Unique Events

An event venue is more than a space for hosting attendees. It is an integral part of an event’s narrative where experiences are crafted, connections are forged, and memories are etched. Imagine organizing a corporate meeting surrounded by the lush greenery of a botanical garden or a product launch in the urban charm of a […]

Event Color Coordination: How Colors Can Enhance the Guest Experience

There’s a lot to consider when planning your next New York City event or party. The event planner’s checklist of “things to do” is long, but you’ve already tackled the big ones. The guest list is complete. And you’ve booked the venue, hired the best event entertainment, and carefully chosen the perfect theme. Now it’s […]