10 Ways to Use Video Marketing in Event Promotion: Strategies for Success
If you put forth a marginal effort to promote your events, you know to expect marginal attendance and engagement results. The better you are at pre-event promotion, the more successful your NYC events will be. So, in your event planning quest to boost visibility for your corporate and social events, how well are you leveraging […]
Event Planning Blog: How to Start and Maintain a Successful Business Blog
As you embark on the exciting journey of starting your event-planning blog, it’s crucial to recognize that its success hinges on more than passion and creativity—it requires strategic planning and a clear understanding of your target audience. And when executed flawlessly, your blog can be game-changing for driving website traffic, boosting your event planning authority, […]
7 Advantages of Finding a Business Mentor
The key to great business success lies in your ability to recognize that you can’t go it alone. Aligning yourself with other professionals and seeking mentorship can be game-changing for your event planning career. Finding an event planning business mentor offers numerous advantages, particularly for those new to the industry or seeking to enhance their […]
The Role of Social Media Marketing in Event Promotion: Strategies for Success in 2024
It’s no secret. If any business wants to really get on the radar of its clients, it HAS to be on social media. But a mere presence alone isn’t going to move the needle with social media marketing. And when it comes to event planners who need proven platforms for event promotion, social media is […]
9 Top Event Planning Newsletters Pros Should Subscribe to Right Now
As an entrepreneur and New York event planner, you need to immerse yourself in all the best resources and learning opportunities possible. Even when you’re not planning NYC events and celebrations, you can be venturing out to attend networking events, meet new partners, and discover inspiration for new event trends. But don’t overlook the learning […]
5 Best Event Favors & Swag Partners in NYC
High-quality gifts, swag, and prizes are a must for your New York events. As a qualified event planner, your clients depend on you to have a reliable network for sourcing the best items for their events. Having a variety of vendors in your network will ensure you have the solution to whatever your client comes […]
Measuring Event ROI: 7 Things to Measure & Improve
As an event planner, you make it your business to plan successful events that fit within your client’s budget. Your pricing needs to account for the event’s cost while generating a desirable ROI. Tracking a series of event metrics is the only way to know your actual ROI so that you can continue to improve. […]
How to Maximize Online Advertising for Broader Event Reach
You could spend hours planning the perfect event. Without the right online advertising for event promotion, it is all wasted when you don’t have suitable attendance. Because we live in a digital world, you can reach people far beyond what traditional advertising alone could accomplish. Broaden your reach with these brilliant online advertising ideas for […]
How to Create Highly Compelling Landing Pages for Your Event Marketing Plan
Every business uses landing pages differently. But as an event planner, they’re incredibly useful tools as part of your event marketing strategy. Use landing pages to funnel email and website traffic to buy event tickets or RSVP. And landing pages are great for building anticipation and excitement for upcoming events, offering VIP exclusives, sponsorship packages, […]
Start Landing More Corporate Events in New York: A Guide for Securing More Corporate Event Clients in 2024
Securing corporate events and clients in bustling hubs like NYC requires a strategic approach. As we enter 2024, the landscape is evolving, demanding event professionals stay ahead of the curve. The blog aims to serve as your compass, offering insights and actionable strategies to attract and land more corporate event clients in the heart of […]