10 Points of Event Data You Should Be Gathering
New York event planners recognize that it’s important to collect and evaluate certain analytics for each event they plan. It’s how you gauge success in terms of attendance, engagement, and experiences. And some metrics are no-brainers to gather, like the number of registrations at a conference. But some points of data can be overlooked if […]
6 Lead-Gen Secrets to Keep Your Event Clients Funnel Full
If you want to continuously have great New York event clients on your schedule as an event planner, you’re going to need to master the art of loading up your sales funnel. Lead generation strategies are key to the future success of your event planning business. And these are the lead generation secrets and insights […]
8 Insights for Nailing the BIG Client Presentation & Landing the Event Partnership
New York event planners are always looking for applicable insights and methods for forming new client relationships and landing new business. And some of the most strategic conversations you’ll have are during the event client presentation or proposal meeting. Today, we’re sharing insights to help you nail those vital client presentations and start boosting sales […]
Hiring for Events: What Skills Event Industry Pros Value Most
New York event planning is a tough gig. You set out on your own and promise magical event experiences to your clients. And then, you rely on the expertise of so many others to make it happen. Hiring for events can be just as challenging as planning the NY event itself, especially in today’s hiring […]
Struggling to Land New Event Clients? Try These 5 Sales-Boosting Ideas
Is your pool of potential event planning prospects running dry? Do you need fresh inspiration for how to land new event planning clients for corporate events, social events, and weddings? Keep reading. Today, we’ll share sales-boosting ideas and marketing insights to reinvigorate your sales funnel! 1. Step Away from Digital and Go In Person Sometimes, […]
How to Turn Attendee Testimonials into Marketing Assets for Your Events Business
Every successful New York event or corporate conference you coordinate as an event planner presents an opportunity to collect a valuable testimonial about your event services. And every attendee or client testimonial can then be added to your marketing strategy arsenal of tools. Here’s how you can transform a rave event review into a bottom-line […]
5 Traditional Advertising Methods That Still Work
Today’s consumers are all about connecting with their favorite brands, services, and products online. Digital marketing is the dominant force behind lead generation, marketing efforts, and sales. But as a New York event planner, you’re also deeply rooted in creating memorable experiences with your prospects and clients. And you can find a competitive advantage and […]
6 Benefits of Creating a Newsletter for Your Event Planning Business
You’re busy running a successful event planning business, which means your time is already calculated. The last thing your schedule will allow is another project to take on, like producing a company newsletter. But before you dismiss it altogether, keep reading. Today’s event planners have access to tools and resources that make newsletters incredibly simple […]
Social Media Event Marketing Mistakes to Avoid
Whether you’re event marketing for a New York event specifically or looking to market your own event services business, social media is a pillar channel to use. But there are some mistakes event planners make with their social media marketing efforts that could be costing them leads and engagements. Check this list to see if […]
Grow Your Event Leads with These 5 Strategies
Your overall and long-term success as a New York event planner lies within your ability to create incredible event experiences. But it also heavily depends on the effectiveness of your lead generation strategies. How you attract, engage, and land new event-planning clients matters. And without a lead generation plan to target your core audience of […]