Explore Time-Saving Tips for Busy New York Event Planners
Time is money – and especially for high-impact, hyper-busy New York event planners. So, you’re always looking for brilliant ways to shave minutes off of every tedious event planning task. Sure, you use apps and automations, you outsource vendors, and you take special care to avoid time-wasting activities. But today, we’re addressing a few specific […]
9 Strategies for Effective Event Marketing in New York
Let’s put our marketing hats on for a minute. How effective are your event marketing strategies right now? Are you selling more event tickets? Are you landing more event planning clients in your target niche? If you’re not, or worse, not sure, keep reading. These nine marketing strategies are must-haves in any New York event […]
21 New York City Event Planning Resources You Can’t Miss
It takes a village, right? As a New York event planning pro, your success depends on the skills and diligent expertise of fellow planners, event services vendors, and more. When it comes to marketing campaigns, branding efforts, and advertising your event planning business, you’re going to need the same approach. It takes more than a […]
Storytelling in Sales: How to Craft Compelling Narratives to Win Event Clients
You don’t need to look far to see how stories fuel memorable marketing ads. “Legend of the Lizard,” “The Man Your Man Could Smell Like,” and “The Most Interesting Man in the World” are just a few examples, and you can probably name the brand associated with each one. However, businesses that rely on face-to-face […]
Social Selling: Using Social Media to Drive Event Planning Sales
Event planning is a competitive profession. It’s a crowded market where event planners are constantly competing for clients. The importance of standing out and extending your reach cannot be overstated. In today’s digitally connected world, a great way to connect with people and build relationships is to utilize social selling. This strategic tool uses social […]
User-Generated Content in Building Brand Trust and Event Engagement
You need to have a content marketing plan if you want to increase your brand’s awareness. It will likely include a combination of social media, blogging, videos, reviews, and paid advertising efforts. However, there is one element that you should not overlook. User-generated content (UGC) can increase your website’s click-through rates, grow your social media […]
Maximizing Networking Opportunities in Hybrid Events
Stepping into the future of events means embracing the blend of in-person and virtual experiences that hybrid events offer. At the heart of this innovative event format is the golden opportunity to connect, learn, and grow together, no matter where we are. It’s about making your presence felt and forging lasting connections. This journey through […]
Artificial Intelligence in Event Marketing: Trends & Innovations
All of us could use an extra dose of brilliance every now and then. ChatGPT to get through awkward silences. Big Data to help us remember names of people who obviously remember us. Or predictive analytics to help us avoid bad first dates. We can’t use AI in our daily interactions—yet. But NYC event planners […]
Strategies for Attracting and Retaining Event Sponsors in 2024
Sponsorships are game-changers for all kinds of New York events. Whether you’re curating company meetings, industry conferences, or fundraising galas, your ability to bring in event sponsors is key. Today, we’ll share the latest insights for attracting and retaining sponsors, so you can enjoy the boost in funds, the broadened event visibility, and the improved […]
5 Do’s & 5 Don’ts for Building Your Event Planning Business Brand
Branding your event planning business involves a complex series of layered initiatives, separate from your marketing efforts. Building your brand means assigning value and feeling to what you stand for and have to offer. And while it’s impossible to ever “arrive” at a branding conclusion (it’s an ongoing effort,) it’s often encouraging to be reminded […]