Build a Winning Corporate Event Client Proposal
As a corporate event professional, you have to take plenty of prospecting and lead-generation steps to find new brand and company clients. And there’s a lot of advice out there about generating leads, prospecting for new clients, and marketing engagement. But there’s another step NOT to be overlooked. Once you’ve had a conversation with your […]
Event Branding Strategies That Actually Work
There’s marketing, and then there’s branding. While the two support each other in elevating your event planning business impact, they are different. And if you’re curating New York events annually or ongoing with some of your clients, event branding strategies are essential to your success. Learn more about what an event branding strategy should include. […]
Social Media Secrets to Boost Your Event Attendance
Here are a couple of EventMB stats worth considering. Almost 40% of today’s event planning professionals believe social media is the key to their event marketing success. Another 58% of marketing pros use social media platforms and messaging to promote before, during, and after their events. There’s no question that social media has to be […]
The Ultimate Guide for Crafting a Successful Press Releases
New York event planners have to be creative with all the available marketing tools in the arsenal. And one of those event marketing channels you should master are press releases. These media statements can generate huge buzz for your upcoming NYC event. And they’re incredible for attracting event guests, exhibitors, and sponsors. But there’s a […]
Event Planners: Check Out These Great Social Media Marketing & Management Solutions
You hear it all the time – work smarter, not harder. But when it comes to managing your social media platforms for your New York events and your event planning business, it can be hard. Streamlining your efficiency with social media marketing, posts, and promotions can be game-changing for you. And these are the marketing […]
8 Insights to Prepare for the Big Event Client Presentation
No matter how phenomenal of an event planner you are, if you can’t shine during the big client presentation, you aren’t going to grow. Entrepreneurs today leverage all kinds of methods and strategies for drumming up new leads and attracting event prospects. But if you can’t close the deal when it counts, you’ll walk away […]
6 Signs Your Event Planning Website Needs a Refresh
Your event planning website is your business’ welcome sign and digital storefront to the world. If it’s brilliantly designed, easy to navigate, and effective, you’ll inspire new event clients to engage with you. And when properly executed, you should also be boosting event attendance with all your New York events. But if you’re not seeing […]
Event App Marketing: 6 Things to Know
Today’s event planners recognize just how valuable the event app is for event marketing and attendee engagement. Industry data says almost half of all event professionals are already using event apps, and widespread adoption is growing rapidly at 30%+ annually. But it’s important to know there are insights and best practices to follow to make […]
Does Your Event Planning Business Have a Brand Message?
As a NYC event planner, you might feel confident in your ability to market your events and promote your services. But what about your brand? Do you have a strong brand reputation and resonating brand message? If you’re not sure, there’s likely room for some branding improvement. And today, we’ll share just what today’s event […]
Email Marketing for Results: How to Improve Attendance with the Inbox
Email marketing can be a complex process, especially when promoting specific events. New York event planners like you rely on email campaigns to spread the word about upcoming events and to boost awareness of your event planning business. But to be effective today, with real results, you’re going to need a new playbook. Email is […]