Instagram vs. TikTok for NYC Event Planners: Where Should You Show Up in 2025?
New York City event planners are busy, plain and simple. Between client communications, venue walkthroughs, managing timelines, and working through contingency plans, social media often falls to the bottom of the to-do list. You’re out there doing the work, not obsessing over algorithms. You didn’t sign up to be a full-time content creator. We put together […]
5 Reasons You Need a Marketing Professional for Your Event-Planning Business
People plan their own events all the time. Yet, your clients hire you because they want their events to be extraordinary. In the same way, you might be doing a decent job with your own marketing. But you may be ready for something extraordinary. In this article, we’ll help you weigh the benefits against the […]
Influencer Marketing: 7 Keys to Using Influencers to Promote Your Next Event
Influencer marketing isn’t going anywhere. In fact, more than half of kids today want to grow up to be influencers. The fact that youngsters are showing up for career day at school with GoPros and selfie sticks is a testament to the enduring clout of influencers. More than likely, you have firsthand experience of the […]
Event Marketing Funnel 2.0: How to Optimize Your NYC Campaigns in 2025
In a perfect world, a prospect would excitedly hire you to produce their next big event. But oftentimes, they need more convincing. We know your events are awesome. But how can an NYC event planner inspire a newcomer to your event website to book with you, buy a ticket, or RSVP? The answer is optimizing […]
7 Insights for Creating Viral Event Promotions in NYC Using Reels and Stories
Social media is an indispensable ingredient in an event planner’s marketing strategy. And using Reels and Stories, available on both Instagram and Facebook, is an effective way to expand your campaign’s reach, increase your following, and sell more event tickets. They’re also the formats that give you the best chance of going viral. In this […]
2025 Digital Marketing Strategies to Fill Your NYC Event Calendars
New York event planners, you already know the competition is fierce. One minute your inbox is quiet. The next, every corporate client in Manhattan wants a high-end gala yesterday. The secret to keeping your event calendar full in 2025? Mastering digital marketing like a pro. From riding the latest email marketing trends to partnering with […]
The Art of Storytelling in Event Marketing: The Power of Event Case Studies
Every event planner has that one event. The one where everything went perfectly. The client was thrilled, the attendees raved, and you somehow managed to make magic happen despite last-minute hiccups. But here’s the million-dollar question. Are you leveraging that success to bring in your next big client? Storytelling in event marketing isn’t just about […]
12 Instagram Strategy Ideas for Event Planners to Gain More Event Clients
There may be dozens of social media platforms out there. But they all fade away when a NYC event planner discovers Instagram. With its emphasis on dazzling visuals, Instagram is the perfect medium to showcase your event planning portfolio. And with a variety of content and creative features, Instagram won’t bore you like other social […]
5 Lead Magnets Event Planners Can Use to Attract More Clients
Planning stellar events is only one piece of the success puzzle when it comes to growing a thriving NYC event planning business. You also need to constantly move potential clients through your sales funnel. And to do that you need a steady stream of new leads. Lead magnets are powerful marketing tools that, once created, […]
5 Social Media Strategies to Make Your Event Go Viral
Most event planners dream of making their event go viral. The massive reach, explosive brand recognition, and the street cred that go along with marketing a viral event are powerful temptations to do everything you can to “go viral.” But here’s the thing: event planners don’t make events go viral. Attendees and social media users […]