How to Leverage Social Media to Attract High-End Event Clients
Social media is essential for today’s businesses and especially for event planners. In fact, potential clients are very likely to visit your social media pages early on in their decision-making process, so what they see has a big impact on whether they hire you for future events. Active and appealing social media pages create a […]
Content Marketing & Infographics: 9 Ways to Boost Event Buzz
Your event is the best out there, and you want it to get all the attention it deserves. But pushing through the online chatter is challenging. You’ll need all of your marketing tools to reach your intended audience and put your event at the top of their minds. In this article, we share our top […]
The Event Planner’s Marketing Toolkit: 9 Must-Haves to Include in Yours
You may have planned the GOAT rave, but if no one shows, did it really happen? As a NYC event planner, you get your kicks planning epic events for one reason: bringing people together. That’s what it’s all about, and that’s why you need a marketing toolkit that will get the word out and bring […]
Avoid These Common Event Advertising Mistakes & See Immediate Success
When establishing and growing your event planning business, you can expect to make a few marketing and advertising mistakes. Maybe you chose the wrong platform to promote an event, or you overlooked a typo on a gala invitation. Mistakes in advertising your events and services are just inevitable. However, identifying and correcting them early on […]
8 SEO Insights for Promoting Your Events Online
When you first arrived in New York City, you may have felt invisible, like you were just another face in a sea of people. Your event website would probably express similar feelings if it could talk. With billions of event web pages out there, how can your NYC event page feel special? Event websites need […]
Social Selling: Using Social Media to Drive Event Planning Sales
Event planning is a competitive profession. It’s a crowded market where event planners are constantly competing for clients. The importance of standing out and extending your reach cannot be overstated. In today’s digitally connected world, a great way to connect with people and build relationships is to utilize social selling. This strategic tool uses social […]
User-Generated Content in Building Brand Trust and Event Engagement
You need to have a content marketing plan if you want to increase your brand’s awareness. It will likely include a combination of social media, blogging, videos, reviews, and paid advertising efforts. However, there is one element that you should not overlook. User-generated content (UGC) can increase your website’s click-through rates, grow your social media […]
Artificial Intelligence in Event Marketing: Trends & Innovations
All of us could use an extra dose of brilliance every now and then. ChatGPT to get through awkward silences. Big Data to help us remember names of people who obviously remember us. Or predictive analytics to help us avoid bad first dates. We can’t use AI in our daily interactions—yet. But NYC event planners […]
10 Ways to Use Video Marketing in Event Promotion: Strategies for Success
If you put forth a marginal effort to promote your events, you know to expect marginal attendance and engagement results. The better you are at pre-event promotion, the more successful your NYC events will be. So, in your event planning quest to boost visibility for your corporate and social events, how well are you leveraging […]
Event Planning Blog: How to Start and Maintain a Successful Business Blog
As you embark on the exciting journey of starting your event-planning blog, it’s crucial to recognize that its success hinges on more than passion and creativity—it requires strategic planning and a clear understanding of your target audience. And when executed flawlessly, your blog can be game-changing for driving website traffic, boosting your event planning authority, […]