Bridging the Gap: How to Connect with Power Players in Event Planning

https://unsplash.com/photos/xRlI-L-kvrw Image Text: Connecting With Power Players Alt-Text: Power players Image Description: People sitting at a table

Integrating with power players can make a significant impact on the success of your event and your event business. These influential figures and decision-makers have the ability to connect you with valuable resources, open doors to new opportunities, and elevate your event capabilities to new heights. So naturally, understanding the importance of building relationships with power players is crucial for event planners looking to establish themselves in the industry.

How to Identify Power Players

Of course, the first question is – how can you spot power players? We start by helping you understand just how you can identify power players in your events industry. 

Gain Insider Knowledge and Industry Insights

Building relationships with power players allows you to tap into their vast experience and knowledge. Naturally, they have a deep understanding of the event industry, trends, and best practices. So, by connecting with these powerhouse figures, you can gain valuable business insights into what works and what doesn’t when it comes to event planning. Even more, their insider knowledge can help you stay ahead of the events industry curve and make informed decisions for your events.

Access to Resources and Opportunities

Power players often have an extensive network of industry professionals and connections. By establishing a relationship with them, you can gain access to valuable resources that can enhance your event planning process. These resources may include top-notch vendors, event venues, and specialized services that can take your event production to the next level. Additionally, power players can provide opportunities for collaborations, sponsorships, and partnerships that can greatly benefit your event and increase its visibility.

Credibility and Reputation Boost

When you establish connections with power players in the event industry, it adds credibility and enhances your reputation as an event planner. Being associated with well-known and respected figures in the industry can give you a competitive edge and attract the attention of potential clients and attendees. Additionally, power players often have a strong influence on the industry’s perception of professionalism and quality, so having their support can significantly impact your event’s success.

Stay Updated on Industry Trends

Power players are often at the forefront of industry trends and innovations. By building relationships with them, you can stay updated on the latest developments, emerging technologies, and creative ideas in event planning. This knowledge can help you incorporate fresh and unique elements into your events, keeping them relevant and captivating for your target audience.

Mentoring and Guidance with Power Players

Establishing connections with power players can also provide you with mentorship opportunities. Many influential figures in the event industry are willing to share their expertise, insights, and advice with aspiring event planners. Their guidance can prove invaluable in navigating the complexities of the field, avoiding common pitfalls, and accelerating your professional growth.

Identifying the Key Power Players in Event Planning

When it comes to event planning, identifying and connecting with the key power players in the industry is crucial for your success. These individuals hold significant influence and decision-making power, which can impact the outcome of your events. We will discuss strategies and techniques for you to identify and connect with these power players.

1. Research Industry Associations and Organizations

One effective way to identify key power players in event planning is to research industry associations and organizations. These groups often have members who hold influential positions and are actively involved in shaping the industry. Attend their events, join online communities, and participate in discussion forums to connect with these individuals. Also, building relationships within these networks can open doors and provide valuable opportunities for collaboration.

2. Follow Industry Publications and Influencers

Another way to identify power players is by staying up to date in emerging events with the latest trends and industry news. So, follow industry publications, blogs, and social media accounts of reputable event planning experts and influencers. They often feature interviews and profiles of influential individuals in the field. By paying attention to these sources, you can learn about the key players and gain insights into their work and accomplishments.

“In the event planning industry, power players are often featured in industry publications and have a large following on social media,” says Jane Smith, an experienced event planner. “By following these publications and influencers, you can easily identify the individuals who are making an impact in the field.”

3. Attend Event Planner Expos and Conferences

Event planner expos and conferences are excellent opportunities to connect with power players in the industry. These events bring together professionals from all sectors of event planning, including influential figures who may be speaking or presenting at the event. Attend seminars, workshops, and networking sessions where you can directly interact with these individuals. Be proactive in introducing yourself and initiating conversations to establish meaningful connections.

“Attending event planner expos has been instrumental in my career,” says John Johnson, a successful event planner. “It’s where I’ve met industry leaders face-to-face and forged valuable relationships.”

Key takeaway: Identifying the key power players in event planning involves researching industry associations, following industry publications and influencers, and attending event planner expos and conferences. These strategies will help you connect with influential individuals and open doors for collaboration and career growth.

Attending Event Planning Expos: A Gateway to Connect with Power Players

Event planning expos are not just ordinary trade shows. They are bustling hubs of industry professionals, where power players in the event industry gather to network, showcase their expertise, and form connections. If you’re looking to get ahead and connect with influential figures and decision-makers, attending these expos can be a game-changer. Here are some reasons why:

1. Access to Industry Leaders & Power Players

At event planning expos, you’ll find top leaders in the field, including event organizers, renowned speakers, and successful event production companies. These individuals are often engaged in panel discussions, workshops, and keynote speeches at the expo. Moreover, attending these sessions gives you an opportunity to learn from their experiences, gain valuable insights, and establish connections with influential figures.

2. Face-to-Face Interaction

In today’s digital age, face-to-face interaction has become even more valuable. Attending expos provides you with the chance to engage in meaningful conversations with industry professionals. Whether it’s during breakout sessions, networking events, or coffee breaks, these informal interactions can lead to fruitful connections and potential collaborations.

3. Showcasing Your Expertise

Event planning expos often provide opportunities for attendees to exhibit their own expertise. You can host a booth, present a workshop, or participate in panel discussions related to your niche or area of expertise. By showcasing your knowledge and skills, you position yourself as an authority and attract the attention of power players in the industry.

4. Stay Up-to-Date With Trends

Event planning expos are hotbeds of innovation and the latest trends in the industry. By attending these expos, you can stay informed about emerging technologies, new event formats, and cutting-edge strategies. More importantly, this knowledge can enhance your credibility when engaging with power players, showing that you’re up-to-date and innovative in your approach.

5. Networking Opportunities

One of the primary benefits of attending event planning expos is the networking opportunities they offer. From casual conversations during lunch breaks to structured networking sessions, these events provide ample chances to connect with professionals who can help propel your career. Also, remember to bring your business cards, engage in genuine conversations, and follow up with potential connections afterward.

Techniques for Building Relationships With Power Players

1. Understand Their Needs and Goals

To successfully connect with power players in event planning, it is crucial to understand their needs and goals. So, take the time to research and gather information about their current projects, upcoming events, and areas of interest. By demonstrating that you are knowledgeable about their work, you will be able to initiate meaningful conversations and offer valuable insights.

  • Conduct thorough research on the power players you want to connect with.
  • Stay updated on industry trends and developments that may be relevant to their work.
  • Use social media channels and professional networking sites to gather information about their recent activities and interests.
  • Attend events industry conferences (The Event Planner Expo) where you can learn more about their work and engage in discussions.

Quote: “By understanding the needs and goals of power players in event planning, you can position yourself as a valuable resource and build genuine connections.”

2. Utilize Personal Connections and Referrals

Networking is mission-critical when it comes to building relationships with power players. Leverage your personal connections and seek referrals to get introduced to the right people. Personal recommendations also carry a lot of weight and can create a positive impression from the beginning.

  • Reach out to colleagues, friends, and mentors who may have connections with power players in the event planning industry.
  • Attend industry-specific events and conferences where you can meet influential figures and expand your network.
  • Establish relationships with industry professionals and leverage their connections to get introduced to power players.
  • Utilize online platforms like LinkedIn to connect with individuals who may be able to provide valuable referrals.

Quote: “Leveraging personal connections and seeking referrals can open doors and create valuable opportunities for building relationships with power players.”

3. Offer Value and Support

One of the most effective ways to connect with power players in event planning is by offering them value and support. Find opportunities to assist them with their projects, share industry insights, or contribute innovative ideas. Additionally, by becoming a reliable and resourceful partner, you can establish yourself as a trusted collaborator.

  • Identify areas where you can provide value to power players based on your expertise and skills.
  • Offer to assist them with their projects or events by providing valuable insights or recommendations.
  • Share relevant industry news, articles, or resources that may be of interest to them.
  • Collaborate on event projects or initiatives that align with their goals and interests.

Leveraging Social Media to Connect With Power Players

Social media has become a powerful tool for establishing connections and networking within the event planning industry. Here are some effective strategies to leverage social media platforms and connect with power players in the field:

Research and Identify the Power Players:

Begin by researching and identifying the key influencers and power players in the event planning industry. Look for individuals who have a significant following, engage with their audience, and have built a strong reputation. Platforms like LinkedIn, Twitter, and Instagram can be great sources for finding and connecting with these industry leaders.

Follow and Engage:

Once you have identified these power players, start following them on their social media channels. Engage with their content often by liking, commenting, and sharing. This shows that you are interested in their work and opens up opportunities for them to notice your presence.

Provide Value:

To establish credibility and gain attention from power players, it is important to provide value through your social media presence. Share insightful articles, industry news, and tips related to event planning. Offer solutions to common problems or challenges within the industry. Also, by consistently providing valuable content, you position yourself as an authority in the field and capture the attention of influential figures.

Build Authentic Relationships:

Social media is not just a platform for broadcasting your own content but also for building relationships. Take the time to genuinely engage with power players by asking questions, seeking advice, and participating in discussions. This demonstrates your genuine interest in the industry and opens the door for further interactions.

Attend Event Planner Expos:

In addition to utilizing social media, attending Event Planner Expos can also be a high value opportunity to connect with power players. These events bring together industry leaders, decision-makers, and influencers under one roof. Make sure to introduce yourself, exchange contact information, and follow up with a personalized message after the event.

Collaborate and Share Opportunities:

Another effective way to connect with power players is through collaboration. By joining forces on projects or sharing opportunities, you can establish strong relationships. This can include partnering for events, co-hosting webinars or workshops, or featuring each other’s content on your respective platforms.

Building Your Reputation to Attract Power Players

When it comes to connecting with power players in event planning, building a strong reputation is key. These influential figures are highly selective in their partnerships and collaborations, so establishing yourself as a trusted and reputable professional is crucial. Here are some strategies to help you build your reputation and attract power players in the event industry:

1. Deliver Exceptional Service

Provide exceptional service and exceed expectations for every client and event you work on. Word-of-mouth recommendations from satisfied clients can go a long way in establishing your credibility and attracting the attention of power players.

2. Show Off Your Expertise

Demonstrate your expertise in event planning by actively sharing valuable insights, tips, and trends through blog posts, social media, and industry publications. Also, establish yourself as a go-to resource in the field and position yourself as an authority figure.

3. Leverage Testimonials

Collect testimonials from satisfied clients and industry peers who can vouch for your event skills, professionalism, and ability to deliver extraordinary events. Display these testimonials – front and center – on your event website, social media profiles, and other promotional materials to build trust and credibility.

4. Network Strategically

Attend industry events, conferences, and expos to connect with power players in the event planning industry. Additionally, make a point to introduce yourself, engage in meaningful conversations, and exchange contact information. Cultivating relationships through networking can open doors to collaborations and partnerships with influential figures.

5. Get Involved in Professional Associations

Join professional associations and organizations in the event planning industry to expand your network and demonstrate your commitment to excellence. Plus, active involvement in these groups can enhance your reputation and provide opportunities to connect with power players through conferences, workshops, and committee participation.

6. Publish Thought Leadership Content

Write articles and guest posts for reputable industry publications, highlighting your expertise and unique perspectives on event planning. This will not only showcase your knowledge but also increase your visibility among power players who regularly consume industry-related content.

7. Collaborate With Influencers

Identify influential figures, such as keynote speakers, popular event planners, or industry experts, and explore opportunities for collaboration. Moreover, partnering with influencers can give you access to their networks and help raise your profile among power players in the event planning arena.


Building relationships with influential figures can be a daunting task, but it’s essential if you want to succeed in the event planning industry. By following the tips and strategies outlined here, you’ll be able to connect with the right people and get the help you need to succeed. FAQs About Event Planning in NYC

What is event planning in NYC?

Event Planning is the process of organizing and staging events, including exhibitions, conferences, and weddings in and around New York City.

How do I find NYC event planners?

In order to connect with power players in the event planning industry, you will need to attend events and meet influential individuals. There are two main ways to find event planners: through online directories or through networking events – like The Event Planner Expo.

What is the process for creating an event?

Event planning begins with an idea. From there, it’s important to work with a team that can help execute the plan. There are many stages in the event production process, and each one requires a different level of expertise.

How do I get an event?

To get started as an event planner, it is important to network and build relationships with influential people in the industry. Additionally, event planners can attend expos and trade shows to meet potential clients and partners.

What should I do if I am not happy with the event?

If you are not happy with an event, you have the right to express your dissatisfaction. However, it is important to remember that it is always best to speak with the organizer in advance in order to avoid any potential embarrassment or conflict.

For those looking to connect with power players and learn more, we invite you to attend the Event Planner Expo in New York from October 10 to 12, 2023. The Expo will allow you to test your strategies and offer insights on creating unforgettable experiences. So, here’s your chance to put these power player insights to work!

Get your tickets here!


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