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October 27th-29th | NEW YORK CITY

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Category: Event Marketing

Post-Event Follow-Up Strategies That Drive Revenue

Post-event follow-up strategies for trade show exhibitors reviewing leads

Schedule a stronger event follow-up plan. Use post-event follow-up strategies to turn attendee conversations into meetings and revenue.

Experiential Marketing Ideas for B2B Events

Experiential marketing ideas for B2B events at a premium trade show activation

Use these experiential marketing ideas for B2B events to turn demos, VIP moments, data capture, and networking into real pipeline.

Conference Lead Retrieval Best Practices

Conference lead retrieval best practices for exhibitors using badge scanning and CRM handoff workflows

Use conference lead retrieval best practices to scan badges, qualify booth visitors, sync CRM data, and follow up after expos.

The Event Planner Website Mistakes That Are Costing You Bookings

Photo by Yan Krukau: https://www.pexels.com/photo/a-group-of-people-harassing-a-woman-in-black-blazer-with-sketchbook-7640742/

Is your event planner website converting visitors to paying clients? See the critical mistakes NYC corporate event planners make and how to fix them.

How to Build Strategic Partnerships for Event Planners That Generate Referrals All Year Long

Photo by fauxels: https://www.pexels.com/photo/photo-of-people-having-fist-bump-3228684/

Build strategic partnerships for event planners that drive consistent referrals from venues, caterers, and corporate teams. NYC-proven tactics inside.

What High-End NYC Clients Actually Look for When Hiring an Event Planner

Photo by Vitaly Gariev: https://www.pexels.com/photo/professional-business-handshake-in-modern-office-36714212/

Discover what high-end NYC clients look for when hiring an event planner. From trust signals to luxury planning, see what separates the best.

How to Turn Instagram Lead Generation for Event Planners Into a Consistent Lead Source

Photo by Walls.io on Unsplash

Stop posting without a system. Master Instagram lead generation for event planners to turn followers into booked corporate clients in 2026.

The Real Reason You’re Event Leads and How to Fix Your Event Sales Process

Photo by Campaign Creators on Unsplash

Losing event leads after proposals? Learn how to sharpen your event sales process with faster response times, smarter discovery calls, and successful follow-ups.

Event Planning Business Positioning: How to Stop Clients From Price Shopping

Photo by Kevin Gonzalez on Unsplash

Master Event planning business positioning, and value-based pricing in NYC. Stop price shopping, win corporate clients, and join The Event Planner Expo 2026.

Why Some NYC Event Planners Stay Booked Year-Round While Others Hit Slow Seasons

Photo by fauxels from Pexels: https://www.pexels.com/photo/photo-of-people-doing-handshakes-3183197/

NYC event planners stay booked year-round with smart pipelines, corporate contracts, and lead generation. Discover systems that keep your calendar full.

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The Event Planner Expo is the premier destination for Event Planners, Corporate Decision Makers, Meeting Planners, Marketing & PR Professionals. 

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