Meet HOME by C. Freeman
Elevate your next NYC celebration or corporate event with HOME by C. Freeman’s mobile candle-making bar featuring CBD-infused luxury candles.
Building Multiple Revenue Streams for Event Planners
Diversify your event planning income to increase your earnings in 2026. We show you the best alternative revenue streams for event planners.
The Event Marketing Blueprint for DJs, Florists, and Creatives
Learn how DJs, florists, and creatives can market smarter in 2026. Build your brand, grow your network, and find new opportunities at The Event Planner Expo 2026.
How to Connect with Event Industry Leaders (Without Feeling Awkward About It)
Networking sounds great in theory, until you’re standing at a crowded event, clutching your drink, scanning the room for someone you should know. Where do you even start? (Start by not skipping The Expo!) The truth is, connecting with the right people in the event world isn’t about luck. It’s about knowing the landscape, showing […]
The Real-World Guide to Social Media Event Promotion in 2025
Let’s be honest. Social media is no longer optional. It’s the heartbeat of your event. The place where buzz starts, where brands feel human, and where a single story can fill a ballroom faster than any glossy invite ever could. But with so many tools flying at you, algorithms changing every quarter, influencers popping up […]
Advanced Social Media Hacks Every Event Entrepreneur Needs in 2025
Everyone posts. Few connect. You can have the prettiest feed in New York and still disappear in the scroll. Because this year, social media isn’t just about showing up. It’s about showing why you matter. Event pros who get it aren’t chasing likes. They’re building communities that convert. They know how to turn a scroll […]
The Event Pro’s Guide to Riding (and Surviving) Social Media Trends
In digital marketing, trends move at the speed of a swipe. One week, a sound is everywhere on TikTok, the next week no one remembers it. For event brands, that shift isn’t background noise. It can define how you’re seen, how your audience engages, and whether you’re building momentum or losing it with all your […]
Authentic Networking in 2025: The Secret Advantage for Luxury Event Planners
It’s not about quick transactions anymore. Your event clients and peers are too smart for that. AI tools are everywhere now, filtering pitches, rewriting proposals, predicting budgets. Which means the human element is even more valuable. Authentic connections lead to referrals that don’t need convincing. Collaborations that bring you into rooms you couldn’t buy your […]
Content That Books Clients: A Guide for Event Pros Who Want to Stand Out
The event industry in 2025 is packed. Loud. Competitive. And if you’re in New York, it feels like everyone is chasing the same high-value clients at the same time. You already know flawless design and smooth logistics aren’t enough. If nobody sees your work, nobody books. Marketing is no longer a side project. It’s the […]
Virtual Networking in 2025 Without the Cringe: A Guide for Event Pros
We’ve all been to at least one awkward virtual networking event. You’re looking at random faces in grids. Half of them are muted and a few are frozen mid-blink, and yet…you’re supposed to somehow create instant chemistry. No smooth convos by the coffee table. No reading the body language of those in front of you. […]