How’s your event planning website doing? Are your analytics indicating increased traffic? Do you continue to generate leads and prospects? Are your special events pages boosting engagement? If you’re not sure or don’t feel like your event planning business website is working as hard as it should, keep reading. Today, we’ll share proven marketing strategy techniques to help you drive more consistent traffic, generate more leads, and land more event clients.
1. Know Your Numbers First
When it comes to marketing, don’t guess your way to success. And don’t jump to adopt every hot advertising fad or guru suggestion without first reviewing your website analytics. Using Google Analytics or other metrics-collecting software, look at what your site is doing now. Evaluate site visitors, page views, time spent on various pages, and click-through rates. You can then determine which improvements to prioritize based on the data.
2. Boost Your Content Marketing Efforts
One of the best ways to increase the visibility of your event planning website is with a robust content strategy. Marketing strategies that include content efforts will always be more effective. Consider creating a content calendar with engaging blog posts, industry news, and your unique event planning perspectives. The key is committing to a frequency that works for you. And develop compelling content that inspires, engages, and educates your audience. You then cross-promote that content across all your digital platforms to encourage increased traffic to your website.
3. Improve Your Event Planning Website’s SEO
SEO or search engine optimization doesn’t have to be complex and elusive. What you’re looking for are the website characteristics that make it more visible to the search engines. These might include backend programming, like plugins and user experience designs. But it’s also manageable with your content. Make sure you’re weighing heavily on precise keywords that your searching audience will use to find New York event planners. Be smart about backlinking and image alt text. Use present tense in lieu of passive voice and keep your sentences shorter and easy to digest.
4. Drive Traffic Using Social Media
If your event planning website seems to be structurally in order, take a closer look at how you’re promoting it on social media. Dedicated content calendars across your event planning social media accounts can be monumental in driving website traffic. Consider creating CTAs that lead visitors to your site. Cross-promote your website blogs and upcoming event landing pages for boosted website visibility and awareness.
5. Run Paid Ads for Immediate Boosts in Traffic
You can always develop paid ad campaigns, for example, with Google Ads, Facebook Ads, or PPC. Paid ads work best when you have a precise message and call to action. And you’ll want to be mindful of your ideal target audience to be the most effective with your ads. Try A/B testing different ad campaigns to see which works best for you. But expect a boost in website traffic when you invest in a paid campaign.
6. Get to The Event Planner Expo 2023 for the Latest Marketing Trends
If you’re still struggling with finding the best marketing strategies for your event planning business, get in the room with the most renowned marketing and event planning influencers at The Event Planner Expo 2023! Thousands of industry professionals will be there, ready to share their expertise and engage in high-energy networking. And the legendary Gary Vaynerchuk will be taking the stage as part of the Speaker Series. As you know, Gary Vee is the leading expert in social media, marketing, and entrepreneurship. Discover actionable insights and real-world suggestions at this year’s Expo! You can learn how to generate more leads, boost website conversions, plan bigger events, and boost your bottom-line revenue!
