Social Media Event Marketing Mistakes to Avoid

Whether you’re event marketing for a New York event specifically or looking to market your own event services business, social media is a pillar channel to use. But there are...

How to Coordinate a Stunning Cocktail Hour

Whether you’re planning a thousand-person corporate event or a celebratory family birthday party, there’s always a reason to host a pre-event cocktail hour. Cocktail hours are...

4 Ways to Improve Communications During Your Event

One of the most mission-critical and important aspects of planning any event is communication. From idea to curation and every step in between, event planners have to coordinate...

7 Signs Your Event Planning Website Is Losing Its Effectiveness

Of all your marketing and advertising efforts, your website may be one of the most significant. It's your digital storefront, representing your brand, style, and skills as an...

Networking with Purpose: 5 Tips to Better Form Strategic Connections

You know how to network, but do you really know how to work a room and form lasting, strategic relationships? Don’t just attend networking events and New York conferences to be...

Blogging for Results: 10 Secrets to Boost Your Event Planning Business

How’s your business blog coming? If you had to pause before answering that, you could probably use a boost. Blogging and content marketing can get tedious, especially when you...

Why Event Lighting Is So Important for the Guest Experience

There are so many event details and elements that play a pivotal role in your event experiences. From mouth-watering fare to heart-thumping music, every detail lends to the...

How ChatGPT Can Help Your Event Planning Business (And How It Can’t)

These days, it seems there’s a new technology becoming all the rage every day. And one of the latest innovations is ChatGPT. Have you heard about it? This new AI chatbot tool...

How Today’s Event Planners Are Hosting Even Bigger NYC Events

If you’ve been around in the events industry long enough, you’ll recognize certain trends in the business today that just weren’t a “thing” ten years ago. One of the...

Ready to Scale Your Event Business? 3 Signs It’s Time to Hire

Let’s talk growing pains. As your event planning business continues to curate incredible events, your client lists grow. And as you take on more event clients, you realize...